Welcome to My Work as a Writer and Storyteller

Shaped by curiosity, discipline, and a belief in the lasting power of a well-told story, I write with an eye toward meaning, structure, and depth—creating work that aims to resonate long after the final page is turned.

My Featured Books

howtohome

In the chaos of Miami construction, one homeowner battles to turn a dream into reality.

state family

An evocative guide to capturing a family’s ethos and shaping a legacy that endures across generations.

tcoefficient

A breakthrough indicator and network that transforms trust into a certified, tradable asset for SMBs and global markets.

What Readers Say

“Reading Samuel’s work feels like sitting down with someone who’s lived deeply and leads with intention. His reflections on family and legacy hit home, while his guidance on building—whether a house or a life—lands with honesty and humor. I keep coming back to his books for perspective, motivation, and the kind of wisdom you don’t often find today.”
Marcus Tillman
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hi!

Samuel Cuñado is an international executive with over 30 years of leadership experience across foodservice, automotive, logistics, technology, and telecommunications. A Spanish-American with a career spanning three continents, he is recognized for driving growth, leading transformation, and building high-performing teams in global organizations. He currently serves on the boards of Hermanos Castillo / HC Holdings, AxionLog, Food Delivery Brands/Telepizza, and Harvest Hill, while also pursuing entrepreneurial ventures with his wife.

Samuel holds a business degree from the University of Massachusetts, an MBA from Duke University, and executive education from Harvard University. Based in Miami with his wife and four children, he balances a global leadership career with life as a recreational IRONMAN triathlete. As an author, he writes at the intersection of leadership and society, with works including The State of the Family Union, How to Build a Home in Miami Without Getting FK’d, and his latest book, The T Coefficient.

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